Tuesday, May 13, 2008
Pyar Ka (Asli!) Funda
Such is the power of advertising. Madhavan and Vidya Balan coochie-coo in the latest AirTel ad; Balan tells lovesick Maddy to call her 50 times a day while on business trip; voiceover says AirTel has reduced roaming/STD rates, ensuring distances don't matter in love; very mushy, very touching; next ad has Maddy calling Balan for eighth time within few minutes to say 'good night'; refuses to hang up even after Balan lovingly rebukes him for being so sentimental; again very saccharine sweet. But then that's the power of advertising, because industry analysts point out that AirTel's move to lower STD rates has more to do with undercutting rivals than playing Cupid! I know it's not rocket science, but the amazing part is Advertisements' ability to spin a price war into a love match.
P.S. Maddy, I think, is amazing as the fool in love; his smile, his expressions are brilliant. While Balan, I feel like slapping because she's so irritating as the level-headed girlfriend/wife/mistress.
i love the vodafone ads completely, though...a touch sentimental, but mostly intelligent.